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DXP & Customer 360 in the New Normal
Overnight, traditional lead generation, and customer acquisition methods have changed. The COVID-19 pandemic and the ‘new normal’ of social distancing have significantly impacted the purchase behavior of both businesses and individual consumers, resulting in changes in the marketing mindset. In this session, we will share some of the biggest challenges in an environment of disruptive changes and how you can leverage a digital experience platform (DXP) to reshape your brand's digital presence and sustain your market position.

Join SoftServe in revealing effective digital marketing and customer experience techniques of using a DXP & Customer 360 view in times of rapid social changes. Enjoy the entire presentation, answer our polling questions, and be eligible to receive one of three $50 Amazon gift cards!

Why: The right DXP solution can help businesses adapt to the ‘new normal.' Join SoftServe as we share tips on how to adapt to these times of uncertainty by leveraging a DXP & Customer 360 for a customer-centric go-to-market strategy.

Who should attend: CMOs, Marketing VPs & Directors, Digital strategists, Product Marketers, and Content Specialists

Duration: 45 minutes

Jul 28, 2020 01:00 PM in Central Time (US and Canada)

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